BRAND CONCEPT

No matter how old I am, I just want to be myself.

rienda is a brand made for all independent women, who keep her own identity regardless of age. 
And do not forget it forever. 
We believe the true beauty of a woman is the shape of a female's body.
The line with the body we concentrate on, that is brimming with sensibility.
That inspired us to express the new femininity by cutting-edge fashion.
As such, we create “Sensibility” like a refined brilliance flower to fascinate the world.