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MOUSSY

moussy
BRAND CONCEPT

DENIM
STANDARD
VINTAGE
BLACK

In keeping with its four key words, MOUSSY offers fashion styles for all types of occasions, may it be for work, weekends, or luxurious occasions.

Attractive styling centered around denim, which is synonymous with MOUSSY, and upscale basic items brings out the wearer’s inner strength and beauty, and creates an appealing feminine image.

A high-quality casual brand aimed at all women who are always up-to-date on the latest styles, and continue to express and pursue their genuine selves.

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BLACK BY MOUSSY

BRAND CONCEPT

For women who know the beauty of living according to their own rules.
“Women who suit black coffee” – Pure and basic, with a graceful poise –
“Mode Basic items” – Natural and true to oneself-
Extremely comfortable material” – A woman who is particular about what she wears-
A beautiful silhouette based on ergonomics” – A woman who knows what suits her-
That is exactly what adds a refined brilliance.
The simplicity itself of wearing what you want without conforming to social expectations.
We want you to enjoy dressing with smart style and sophistication.

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SLY

BRAND CONCEPT

“NEW SEXY”

Expose and lay bare. Conceal and keep a mystery.
Allure with a sexy and yet classy style.
SLY is your brand if you seek the new, ultimate sexy.
The ideal woman wins the heart of not only men but also women.
She holds to her own ideas, and lives her own life. She's intelligent.
She dresses herself knowing what to reveal, and what to cover up.
She knows how to bring out the woman in her,
and play up her sex appeal, but in a classy way.
Her sex appeal oozes both from her style and from her soul.
Men idolize her. But she has tact. She can always judge a man's true worth.
She reveals her unexpected feminine side only to the man she likes.
She's a woman with a mystery.
The woman in her forever continues to allure.
"SLY brings out the "new sexy" in you.

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SHEL'TTER

BRAND CONCEPT

A closet full of a variety of apparel brands including not only MOUSSY but also SLY, RODEO CROWNS WIDE BOWL, rienda, imported brands, and others.
A select-brand shop that enables you to create your own style and set yourself apart from other people.

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RODEO CROWNS

BRAND CONCEPT

Fabulous Days

An energetic and happy outlook on the world.
A brand of daily casual wear
For women, men, and kids
Based on American casual items mixed with trendy, edgy items.

【Announcement of Brand Integration】

Starting January 25, 2019 (Friday), Rodeo Crowns and
RODEO CROWNS WIDE BOWL will be integrated to further expand our wide collection of products.
The name of the stores will not be changed.
Rodeo Crowns stores will exclusively carry ladies’ wear while RODEO CROWNS WIDE BOWL stores will carry men’s and kids’ wear in addition to ladies’ wear.
*Product availability may differ from store to store.

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rienda

BRAND CONCEPT

I want to be myself forever... rienda is for all women with identity, the style educing yourself. Seductive lingerie with delicate lace are also available for you.

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AZUL BY MOUSSY

BRAND CONCEPT

Cool, casual jean style at low prices for men and women—
AZUL BY MOUSSY is a global store brand that presents not only fashion apparel and accessories but also trend items tuned in to music, art, and other facets of culture that shape our lifestyle.

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RODEO CROWNS WIDE BOWL

BRAND CONCEPT

Fabulous Days

An energetic and happy outlook on the world.
A brand of daily casual wear
For women, men, and kids
Based on American casual items mixed with trendy, edgy items.

【Announcement of Brand Integration】

Starting January 25, 2019 (Friday), Rodeo Crowns and
RODEO CROWNS WIDE BOWL will be integrated to further expand our wide collection of products.
The name of the stores will not be changed.
Rodeo Crowns stores will exclusively carry ladies’ wear while RODEO CROWNS WIDE BOWL stores will carry men’s and kids’ wear in addition to ladies’ wear.
*Product availability may differ from store to store.

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ENFÖLD

BRAND CONCEPT

Hidden Beauty

We feel that true beauty comes from within. We believe the pleasure felt by wearing beautifully rendered, constructed, and considered garments allows the expression of a woman’s natural feminine beauty. We focus on gently revealing hidden beauty, by concealing rather than showing the physical form. As such, we create a personal relationship between the wearer and the garment by offering luxurious and unique pieces.

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AVAN LILY

BRAND CONCEPT

rough feminine

Offering feminine styles that exude a modern atmosphere simply by wearing them.

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STACCATO

BRAND CONCEPT

STACCATO is a global footwear brand, specializing in ladies leather footwear of style and premium quality.
We offer a wide range of lineup from casual style for daily use to dressy style for formal occasions.
Our footwear are trendy in design without sacrificing our prime concern in comfort.
STACCATO is for cosmopolitan working ladies who express their unique style everyday.

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RIM.ARK

BRAND CONCEPT

The brand image of RIM.ARK is that of a woman of confidence,
one who isn’t glamorous yet does not shy away from showing her true self,
a well-established woman who derives strength from dignity and is of firm character.

Designs that are made to be simple and basic, without the superfluous,
and embody contemporary fashion trends define the RIM.ARK style—
a minimalist chic style that exudes quality and intellect.

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någonstans

BRAND CONCEPT

Somewhere you belong——.

Each of us has a place with which we have a special affinity.
We travel to discover this somewhere remote from daily life.
We follow our intuition, embrace what we find, go with the flow, blend in,
and evolve into a new version of ourselves.
någonstans is inspired by this somewhere,
this junction between real life and the unreal.

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Leory x EBLÓA

BRAND CONCEPT

”la vie de Leory" produce by Arisa Wada

Tokyo Heroine
Women forever dream of the razzle and dazzle of life,
of charming men with their inner jewel
of brilliance, elegance, and sometimes tenacity.
Leory is designed to make the wearer’s every moment shine.



"EBLÓA" produce by Rina Kojima

Tokyo Sienne
Today’s woman lives smartly in the city. She has ideals,
wastes to effort to pursue love, work, and beauty,
and charms men with glimpses of sensual femininity.
EBLÓA is designed for the powerful woman who seeks originality.

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R4G

BRAND CONCEPT

Anime is the quintessence of Japan
and an element of pop culture that we present with pride to the world.
The project R4G—Respect for Geeks—was conceived
to create a new link between this anime and fashion.
2D and 3D, pilgrimage to the sacred land, absolute love akin to a prayer . . .
The foundations of the sublime anime are ingrained in our daily lives.
Our unconscious wanders in the gap between fantasy and reality.
With the Internet further propelling the movement,
phenomena previously reserved for sci-fi films
occur nonstop everywhere around us.

R4G is an attempt to inject Japan now
into the fashion aspect of lifestyle.
The project kicked off with the objective
of conveying the powerful, explosive creation
unique to this moment across the globe.
Anime today is established, high quality, the mainstream.
It has arrived undeniably thanks to the support of lovable geeks.
R4G pays homage and respect to these geeks,
while relaying the wonders of anime to the uninitiated.
Our fascination with anime boils down to its worldview.
The anime song drifting from the speakers,
the anime character hanging around the streets
instantly evokes a flashback of the universe of the work.
R4G is built on the concept of wearing this love for anime.
Our mission is to find a way to deliver the concept to the world.

We define our creative studio as a lab
and ruminate on ideas through and through
to reach out to geeks and anime lovers around the globe,
and lead future fans into the unknown.
We wish to be a catalyst
and witness yet unseen chemical reactions.
We long to connect every more closely
with all lovers of anime.

With the hope of passing on our passion across the globe.

Respect For Geeks!

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STYLEMIXER

BRAND CONCEPT

STYLEMIXER – a new business category branded by the curator Ena Matsumoto.
The concept is I STYLE MYSELF.
STYLEMIXER provides a large variety of items, so customers can coordinate the products themselves. We offer them with the items that they want now and are not tied to any single style, from vintage piece bought overseas, to original and collaboration items.

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LAGUA GEM

BRAND CONCEPT

VINTAGE/CASUAL/STREET

A style that offers both raw strength and graceful femininity

LAGUA GEM stands up for a female image
with a unique style that knows no bounds

Features casual items with both a streetwise sense and a vintage taste

Puts forward a new casual clothing style
that is not overly masculine
and is focused on femininity and a sense of balance

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y/m

BRAND CONCEPT

『A wardrobe of individuality』
-One’s unique beauty-


Women have different faces, each with their own unique charm.
This everyday wear has a slightly special feel, which satisfies the wearer and draws out the beauty of individuality.

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