Baroque Group Opens its 200th Store in Mainland China~HKRI Taikoo Hui MOUSSY & SLY General Store opens on July 8 in Shanghai~


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 Baroque Japan Limited (Head Office: Meguro-ku, Tokyo, Japan; Representative Director and CEO: Hiroyuki Murai, hereinafter “our company”), a specialty retailer of private label apparel, opened a MOUSSY & SLY general store in HKRI Taikoo Hui, a new commercial facility in the center of Shanghai on Saturday, July 8, 2017, through its joint venture with BELLE INTERNATIONAL HOLDINGS LIMITED (Head Office: Shenzhen City, Guangdong Province, China; hereinafter “Belle”). This store is our 200th in mainland China.

↑Staff of MOUSSY & SLY general store celebrating the success of the 200th store at HKRI Taikoo Hui in Shanghai

↑The MOUSSY & SLY general store at HKRI Taikoo Hui

(1)  Overview of the commercial facility HKRI Taikoo Hui and the new store

 HKRI Taikoo Hui is a new complex which opened in May 2017. Large in size and with appealing store designs, it is attracting much attention in the Puxi district, which is the center of commercial activity. It comprises a shopping mall (approx 100,000 m2), a hotel and serviced apartments (approx 50,000 m2), and offices (approx 170,000 m2). It is conveniently located with access from three subway lines.
 Baroque Group, with the establishment of a large-scale 285 square-meter store in HKRI Taikoo Hui, is confident in the ability of its MOUSSY and SLY brands to attract customers amidst competition with other retail clothing lines.
<Store Overview>
• Store name    : HKRI Taikoo Hui MOUSSY & SLY General Store
• Opening date    : July 8, 2017 (Saturday)
• Address    : Basement 1, LGI 46 Hall, 288 Shimen Yi Road, Jing’an, Shanghai
• Retail space    : 285 m2 (large-scale)

(2)  Baroque Group’s business in China 

 In 2010, our company opened the first MOUSSY store as a directly operated business in Shanghai. In 2011, we opened the first SLY store in Beijing and expanded the number of directly operated stores to around 20, mainly in the Shanghai and Beijing areas.
In 2013, we began a joint venture with Belle and transferred the control of the directly operated stores to the joint venture. By utilizing the store development capabilities of Belle, we opened stores in major cities, including Shanghai, Beijing, Tianjin, Chengdu, Nanjing, Chongqing, Wuhan, and Hangzhou. The number of stores opened in the fiscal term ending January 2017 was 56. There were 5 store closures, leading to a net increase of 51.
Also, in Hong Kong and Macau, MOUSSY and SLY specialty stores have been established in commercial facilities as franchise stores managed by a subsidiary of our company.


↑Baroque Group stores in mainland China at the end of January 2017

↑Baroque Group’s store-opening strategy in China

(3)  Baroque Group’s overseas strategy

 Baroque Group entered the overseas market in April 2006 with the opening of its first MOUSSY store in Hong Kong. Since then, it has expanded the number of regions in which it operates.
 In April 2016, we established BAROQUE USA LIMITED in North America as a sales subsidiary, and in September, opened MOUSSY and ENFÖLD stores in Manhattan, New York. While conducting test marketing and verifying our brand concept, our company is raising brand awareness through the creation of an online fan-based community, which has been a success in Japan.
 Baroque Group will use this opening of the 200th store in mainland China as an opportunity to reach for further success and continue to take up the challenge of gaining global recognition for Baroque as a fashion brand at the leading edge of the Japanese fashion scene.

(4) About Baroque Japan Limited

 Baroque Japan Limited is a specialty store retailer of private label apparel (SPA) that manages brands including MOUSSY, SLY, rienda, RODEO CROWNS, AZUL by moussy, and ENFÖLD in Japan, China,*1 Hong Kong, and the United States.
The company operates 361 stores in Japan (at the end of June 2017) and 203 stores overseas (at the end of May 2017),*2 *3 and recorded consolidated net sales of 69,493,000,000 yen (in the fiscal year ended January 2017).

 *1 Our company operates in mainland China through a joint venture with Belle International Holdings Limited.
 *2 Overseas store numbers are from one month earlier due to the Baroque financial statements disclosure policy.
 *3 Store numbers in China represent those in the mainland run by a joint venture of Baroque and Belle International Holdings Limited.

<Company Overview>
• Name     : Baroque Japan Limited (Tokyo Stock Exchange First Section 3548)
• Established     : March 2000
• Representative    : Hiroyuki Murai, Representative Director and CEO
• Address    : Aobadai Hills, 4-7-7 Aobadai, Meguro-ku, Tokyo 153-0042
•  Corporate website    :

  • *Information appearing in the news section is accurate as of the release date, and is subject to change without prior notice.