Baroque Japan Limited (Head Office: Meguro-ku, Tokyo; Representative Director and CEO: Hiroyuki Murai, hereinafter “our company”) and SEAZOO.inc (Head Office: Nishiazabu, Minato-ku, Tokyo; CEO: Ryoji Dambara) have jointly developed “AMEE+:AMEE Plus” (https://ameeplus.com/), a new service which uses an SNS direct commerce platform. The service commences on April 19, 2017

■ Influencers and Baroque Japan Brands:

〇Ayaka Murohara

Instagram：https://www.instagram.com/muro_aya/　　　　　　⇒　　　AMEE+：https://ameeplus.com/c/muro_aya

〇Shiho Sasaki

Instagram：https://www.instagram.com/sasakishihomsy/　　⇒　　　AMEE+：https://ameeplus.com/c/sasakishihomsy

〇Saki Ota

Instagram：https://www.instagram.com/sakiota216/　　　　　⇒　　　AMEE+：https://ameeplus.com/c/sakiota216

〇MOUSSY

Instagram：https://www.instagram.com/moussyofficial/　　　⇒　　　AMEE+：https://ameeplus.com/b/moussyofficial

〇SLY

Instagram：https://www.instagram.com/sly_official/　　　　　　⇒　　　AMEE+：https://ameeplus.com/b/sly_official

〇Avan Lily

Instagram：https://www.instagram.com/avanlily_official/　　　⇒　　　AMEE+：https://ameeplus.com/b/avanlily_official

■　Service Overview

AMEE+ is a service in which products you like can be purchased directly from Instagram without the need to inquire about or search for the products online. When a URL posted on the Instagram account of one of our company’s recognized influencers or brands is clicked, the user is taken to the website AMEE+ which contains products for purchase. Also, posts by participating influencers and brands appear on a timeline, and the site has media functions which gather topics with comments, enabling news of interest and information to be seen at a glance.

For some time, our company has been examining ways for micro-influencers (people with over 10,000 Instagram followers) affiliated with our stores and head office, our official Instagram accounts, which include our brand MOUSSY and have more than 470,000 followers, and the operations team to play an even more active role on an IT platform.

　This time, we have developed AMEE+, a new service for customers and fans where we put together our stores’ charismatic and excellent sales personnel, and our expertise of customer attraction and sales, which originate in our own brand communication power, into SNS.

  In the future, we aim to collaborate with external curators and corporations who use this service platform, and grow the service into one which exceeds the framework of our company and individuals. We also aim to develop platforms and service sites for other organizations and lead direct EC services in Japan.

■　About AMEE+ (AMEE Plus)

AMEE+ (AMEE Plus) is a new service evolving from our curation media service AMEE (current SHEL’MAG) that is edited and transmitted by our company’s fashion influencers.

AMEE is a coined word, which is based on the words AMIE (“female friend” in French) and EVERYBODY. We changed the “I” of AMIE to “E” for EVERYBODY. We began this service in September 2015, with the hopes that many women will gather on our media platform and it will facilitate the friendly relations among everybody.

For customer inquiries, contact:
Baroque Japan Limited
Aobadai Hills, 4-7-7 Aobadai, Meguro-ku, Tokyo 153-0042
Tel: 03-6730-9191 (Call Center)
Weekdays 10:00-18:00 (closed on Sat., Sun., holidays, and the New Year holiday season)