Baroque Japan Limited and Josai International University jointly organized on March 23, 2017, a business presentation contest titled “Challenge—Paving the Way For Tomorrow” for students in the Faculty of Management & Information Sciences.

Student participants and the judges

Baroque Japan concluded a comprehensive agreement on industry-academia collaboration with Josai University Educational Corporation on April 11, 2016. It has since worked closely with Josai International University, which focuses on global education, in programs such as internships for students primarily in the Faculty of Management & Information Sciences and the Faculty of Media Studies.

The contest invited students in the Faculty of Management & Information Sciences to present analyses and recommendations for management of the Baroque Japan fashion brand AZUL by moussy or, alternatively, of Baroque Japan.

The presentations represented the candid views and analyses of the students, with minimal input from professors, said Dean Seiichiro Nanai in his address.
This was the first project in which Baroque Japan called for recommendations from students. The company found that every team’s observations and ideas were mature and to the point.
Through further industry-academia collaboration projects with Josai International University, Baroque Japan hopes to create opportunities to spark interest in fashion among young students and re-energize the industry as a whole.

* Check out the news article on the signing ceremony on April 11, 2016.↓
Josai University and Baroque Japan Conclude Comprehensive Agreement on Industry-Academia Collaboration Fostering Human Resources to Create Trends of a New Era

 “Challenge—Paving the Way For Tomorrow” Business Presentation Contest
◇ Date and time: Thursday, March 23,2017  14:00–15:30
◇ Venue: Baroque Japan Limited Conference Room
◇ Presenters: Groups of selected undergraduate students from the Faculty of Management and Information Sciences of Josai International University or individuals（selected on-campus on March 2）
Team 1
Theme: “AZUL Visual Marketing”
Presenter: Tetsuya Unno (3rd year)
Team 2
Theme: “Baroque Japan AZUL by moussy—Analysis and Thoughts on the Brand Image”
Presenters: Yutaka Ishiwatari (4th year), Satoshi Mishima (4th year), Kodai Ozawa (3rd year)
Team 3
Theme: “A Proposal for AZUL by moussy—#Branch Out Into China”
Presenters: Hiroki Iizuka (4th year), Li Huan-shuan (4th year), Shiori Tsuchiya (4th year)
* All school years refer to the student’s grade level starting on April 1.

◇ Attendees (all from Josai International University):
Seiichiro Nanai, Dean, Faculty of Management and Information Sciences
Nobuo Watanabe, Vice-Dean, Faculty of Management and Information Sciences
Kazuyo Sato, Professor
Yoichi Takamiya, Visiting Professor
Keiji Ishihara, Associate Professor
Seiji Matsuda, Assistant Professor
Toyokazu Suzuki, Administrative Head
Michitaka Kikuchi, Assistant Section Chief, Admission Examination Public Relations Center
Joanna Lipinska, Office of Educational Affairs

◇ Judges (all from Baroque Japan Limited):
Hiroyuki Murai, Representative Director and CEO
Hirofumi Yamazaki, Executive Director
Daisuke Kumakawa, Executive Officer, First Unit Chief
Kosuke Kakizaki, Executive Officer, New Business Promotion Office Head
Naomi Mitsui, Human Resources Development Department Head
Mai Kanda, New Business Promotion Office

◇ Judging Results:
Team 3, presenting the theme “A Proposal for AZUL by moussy—＃Branch Out Into China,” was selected as the winner and presented with an award.
All participants were given the gift of original merchandise from AZUL by moussy.

Contest Winners Team 3 (Hiroki Iizuka, Li Huan-shuan, Shiori Tsuchiya) and Hiroyuki Murai, Representative Director and CEO, Baroque Japan Limited

(Left) Team 1 Presentation (Right) Team２ Presentation　

(Left) Team 3 Presentation (Right) Awarding of winners