Baroque Japan Limited (Head Office: Meguro-ku, Tokyo; President and CEO: Hiroyuki Murai, hereinafter “our company”) has collaborated with START TODAY CO., LTD (Head Office: Chiba City, Chiba Prefecture; Representative Director: Yusaku Maezawa) and ITOCHU Corporation (Head Office: Minato-ku, Tokyo; President and CEO: Masahiro Okafuji) and rebranded its own women’s clothing brand AZUL ENCANTO. Sales will commence on Wednesday, March 22, 2017, on the fashion e-commerce site ZOZOTOWN（http://zozo.jp/）, which is operated by START TODAY CO., LTD. 

Our company’s women’s clothing brand AZUL ENCANTO debuted in the fall of 2013, as a brand offering cool and modish daily wear aimed at women around the age of 40. We have given it a new start as a brand which has an even closer relationship with consumers. This project makes full use of the strengths of each company.

■ Product sales method
Sales of rebranded AZUL ENCANTO products will commence on Wednesday, March 22, 2017 on the e-commerce site ZOZOTOWN（http://zozo.jp/）, which is operated by START TODAY CO., LTD.

■ The Brand Concept
AZUL ENCANTO’s new brand concept is “TIME IS FIRST, WOMAN IS BEAUTIFUL—Time is limited, beauty is unlimited.” Whether they are working, raising children or doing household chores, modern women of all ages are always on the go. Today’s woman wants to make good use of even small amounts of time and make some time for herself. By refining their inner selves and appearance, women will become even more beautiful. AZUL ENCANTO, whose items are a part of women’s daily lives, is a brand which enhances style and frees the mind when worn.

We have created items which can be washed at home and can be taken care of easily. We have aimed to create practical items by imagining their actual use, for example, shirt sleeves have elasticated cuffs so they can be rolled up easily. Fashion items must show off one’s style, so we propose versatile products which can be worn in a range of combinations, and we have paid particular attention to pattern technique and detail. With this brand, we create a wardrobe for the sophisticated woman and take away the stress of choosing what to wear every morning. 

■ Details on the Included Products
<Tax-included Price Range>
SHIRT 6,990 yen
PANTS 8,980 yen
KNIT 7,990 yen
CUT 5,990 yen

Product name:  Modal Polyester Wire Collar Shirt
Price: 6,990 yen (tax incl) 
Color/Size: White, Blue, Beige / One-size-fits-all
Details: Machine wash, Easy care. 
A basic shirt made of smooth material which has an extremely pleasant feel. Available in 3 colors which coordinate easily.

↑ A practical design with elasticated cuffs so rolled-up sleeves do not fall. The collar is fitted with wire for a stylish stand-up look.

↑ A modest length, which covers the stomach and rear. 

Product name: Stretch Tapered Pants
Price: 8,980 yen (tax incl)
Color/Size: Black, White, Navy, Beige / XS, S, M, L, XL
Details: Machine wash. Straight pants made of smooth material which has an extremely pleasant feel. Ankle-length. Easy to mix and match. Available in 4 colors.

↑ Basic straight pants which coordinate well with a range of items.

■  About Baroque Japan Limited

Baroque Japan Limited is a specialty store retailer of private label apparel (SPA) that manages brands including MOUSSY, SLY, rienda, RODEO CROWNS, AZUL by moussy, and ENFÖLD in Japan, China,*1 Hong Kong, and the United States. The company operates 358 stores in Japan (as of January 31, 2017) and 197 stores abroad (as of December 31, 2016),*2 *3 and recorded consolidated net sales of 68,769,700,000 yen (in the fiscal year ended January 2016).
*1 Business in mainland China is managed by a joint venture of Baroque and Belle International Holdings Limited.
*2 Overseas store numbers are from one month earlier due to the Baroque financial statements disclosure policy.
*3 Store numbers in China represent those in the mainland run by a joint venture of Baroque and Belle International Holdings Limited.
<Company Outline>
•  Name: Baroque Japan Limited
•  Established: March 2000
•  Representative: Hiroyuki Murai, Representative Director and CEO
•  Address: Aobadai Hills, 4-7-7 Aobadai, Meguro-ku, Tokyo 153-0042
Corporate website: https://www.baroque-global.com
(AZUL ENCATO Official Site): https://azul-m.com/encanto/

For customer inquiries, contact:
Baroque Japan Limited
Aobadai Hills, 4-7-7 Aobadai, Meguro-ku, Tokyo 153-0042
Tel: 03-6730-9191 (Call Center)
Weekdays 10:00-18:00 (closed on Sat., Sun., holidays, and the New Year holiday season)