Baroque Japan Limited (Head office: Meguro-ku, Tokyo, Representative Director and CEO: Hiroyuki Murai) is set to launch new products which were jointly developed with the multi-sport brand adidas Japan (Head office: Minato-ku, Tokyo, Representative Director: Paul Hardisty) at its fashion brand MOUSSY on Friday, February 10, 2017.

To celebrate this product release, both companies held a PR launch event at SHEL’TTER Omotesando Harajuku store on Wednesday, February 8, 2017.

From left: Thomas Sailer, Vice President and Marketing Director of adidas Japan & Hiroyuki Murai, Representative Director and CEO of Baroque Japan Limited

　

2017 marks the 17th anniversary of the brand MOUSSY. In order to propose a new lifestyle to our customers through fashion, we have started to examine the introduction of items related to sports, which is becoming a part of people’s lives.

To give shape to this new initiative, we jointly developed products with adidas, the popular sports brand with a wide range of consumers around the world and a strong brand image in the fashion industry. adidas is strengthening its business aimed at women through a women’s project. We relate to its corporate approach of wanting to help women shine, based on the project’s mission of “having as many women as possible experience the joy of sports.”

With the new collaborative products, we propose a new sports and fashion trend that supports both functionality and style. We aim to create versatile clothes that are easy to move in and stylish, offering the wearer “comfort and a beautiful charm.”
The products will be launched consecutively at MOUSSY stores, adidas stores and on each online store on Friday, February 10. 

* Details about the new products are contained in the following separate release:
https://prtimes.jp/main/html/rd/p/000000048.000014511.html

At the event, Thomas Sailer, Vice President and Marketing Director of adidas Japan and Hiroyuki Murai, Representative Director and CEO of Baroque Japan Limited made speeches and explained the aim of the collaboration. This was followed by an introduction to the new collaborative products by Ms. Kaho Sakaguchi, a beach volleyball player contracted to adidas Japan, and MOUSSY visual staff. Ms. Sakaguchi, who actually wore the products, said, “They are very comfortable and stylish, and also perfect for wearing after playing sports.”
　The new products are available at the following stores from Friday, February 10, 2017.

[Stores]
・All MOUSSY stores
・All SHEL’TTER stores
・SHEL’TTER website:　http://www.ec-store.net/moussy/　
・adidas Japan online shop: http://shop.adidas.jp/athletics/moussy/
・adidas stores: Brand Core Store Shibuya, Brand Core Store Shinjuku, Brand Core Store Roppongi, Brand Core Store Shinsaibashi, Brand Core Store Nagoya (to open on March 3)
Women’s Store Yurakucho, Women’s Store Hakata
 

From third from left: Thomas Sailer, Vice President and Marketing Director at adidas Japan; Kaho Sakaguchi, beach volleyball athlete; and Hiroyuki Murai, Representative Director and CEO at Baroque Japan Limited

Kaho Sakaguchi (center)

Kaho Sakaguchi

Kaho Sakaguch