Baroque Japan Limited opened boutiques of its fashion brands, ENFÖLD and MOUSSY, in New York on September 9 (Fri) and 10 (Sat), respectively.
Hiroyuku Murai, Representative Director & President of Baroque Japan Limited (left); and the store architect Robert E. Miller, Principal of Bohlin Cywinski Jackson (right) / In the MOUSSY SOHO store
■ Outline of New Shops
ENFÖLD WEST VILLAGE
|Address||: 411 Bleecker Street New York, NY, 10014|
|Opening date||: September 9, 2016 (Fri)|
|Business Hours||: 11:00-19:00 (Mon-Sat), 12:00-18:00 (Sun)|
|Retail space||: 79 m2|
ENFÖLD WEST VILLAGE Store Exterior/Interior
|Address||: 474 Broome Street New York, NY, 10013|
|Opening date||: September 10, 2016 (Sat)|
|Business Hours||: 11:00-20:00 (Mon-Sat), 12:00-19:00 (Sat)|
|Retail space||: 165 m2|
MOUSSY SOHO Store Exterior/Interior
■ Brand and Company Information
ENFÖLD made its debut in 2012 as one of the very first “domestic contemporary” shops, positioned as a bridge between overseas designer brands and boutiques/department stores brands, and has grown to six stores nationwide. It has been very popular with European boutiques, who buy from it wholesale.
MOUSSY, a flagship brand of Baroque Japan since the company’s founding in 2000, presents high-end casual wear with a focus on denim. Having grown into a brand with a following also outside Japan, MOUSSY enjoys a thriving wholesale business to select stores in the United States. The brand is carried at 41 stores in Japan (as of August 31, 2016), and 82 directly operated stores and 37 franchise stores abroad, in China and Hong Kong (as of July 31, 2016).
Note: Overseas store numbers are from one month earlier due to the Baroque Japan consolidated financial statements disclosure policy.
Baroque will use this store opening in New York to propel further growth, with the aim of letting people around the world know about Baroque brands as Japanese fashion brands.
ENFÖLD website: http://www.enfold.jp/
MOUSSY website: http://www.moussy.ne.jp/