Baroque Opens its First Shops in New York “ENFÖLD” and “MOUSSY”~Taking Japanese Fashion Brands from Shibuya to the World~


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BAROQUE JAPAN LIMITED (Head Office: Meguro-ku, Tokyo; President and Representative Director: Hiroyuki Murai) will open its ENFÖLD and MOUSSY fashion brand shops as single street-level stores in New York on September 9 and 10, 2016 respectively.


Baroque recently entered the American market with the aim of creating a hub for spreading information to Asia. A new company, BAROQUE USA LIMITED, was founded in April 2016, and preparations are under way locally to open new shops. A number of shops are planned to be opened in future, centered around the New York area, building a support system for comprehensive marketing and promotion planning as information hubs.

Since its founding in 2000, Baroque’s mission has been its corporate philosophy of “Challenges.” Using Shibuya as the starting-point, the group has continued to provide absolutely unique, constantly innovating, cutting-edge fashion, and now has 356 stores around Japan and 165 stores overseas (in China and Hong Kong), as well as 15 brands (as of the end of June 2016). Using the knowledge and experience it has gained, Baroque will enter the American market and, as an information-gathering hub, strengthen the manufacturing required for a global SPA (Specialty store retailer of Private label Apparel), thus propelling Baroque fashion brands around the world as brand representatives of Japan.

<Company Summary>

· Company name


· Representative

: President Hiroyuki Murai, CEO Akihito Fukasawa

· Date of incorporation

: April 2016

· Principal activities

: Import/export and retail sales of clothing and accessories


 ■ Outline of New Shops                                                                                                                                      


· Address

: 411 Bleecker Street, New York, NY 10014

· Opening date

: September 9, 2016 (Fri)

· Business Hours

: 11:00-19:00 (Mon-Sat), 12:00-18:00 (Sun)

· Retail space

: 79 m2


· Address

: 474 Broome Street, New York, NY 10013

· Opening date

: September 10, 2016 (Sat)

· Business Hours

: 11:00-20:00 (Mon-Sat), 12:00-19:00 (Sat)

· Retail space

: 165 m2


At MOUSSY SOHO, the focus will be on “Made in Japan” denim. On its opening, the “Made in Japan” denim will be wrapped in traditional Japanese paper and sold in original limited-edition paulownia boxes. (*Only for those purchasing “Made in Japan” denim, and while stocks last.) With an identity as a Japanese fashion brand, the shop aims to spread innovative fashion, careful and precise manufacture, and superb service to the world.

MOUSSY will sell “Made in Japan” denim wrapped in Japanese paper and paulownia boxes.
*Photo for illustrative purposes only. Actual items may differ.

■ Brand and Company Information

ENFÖLD made its debut in 2012 as one of the very first “domestic contemporary” shops, positioned as a bridge between overseas designer brands and boutiques/department stores brands, and has grown to six stores nationwide. It has been very popular with European boutiques, who buy from it wholesale.

MOUSSY has been the Baroque brand since 2000, offering high-end casual fashion with a focus on denim items. It now has 43 stores around Japan and 81 overseas (in China and Hong Kong), growing into a brand very popular overseas. It has been very popular with American boutiques, who buy from it wholesale.

Baroque will use this store opening in New York to propel further growth, with the aim of letting people around the world know about Baroque brands as Japanese fashion brands.

<Company Summary>

·  Name

: Baroque Japan Limited.

·  Established

: March 2000

·  Representative

: Representative Director and CEO Hiroyuki Murai

·  Head office address

: Aobadai Hills, 4-7-7 Aobadai, Meguro-ku, Tokyo, 153-0042 Japan



 ENFÖLD website


 MOUSSY website


  • *Information appearing in the news section is accurate as of the release date, and is subject to change without prior notice.