Baroque Japan Limited is set to launch RCWB, a specialty brand for the products of RODEO CROWNS WIDE BOWL, presented primarily in shopping centers (SC) since March 2011 (current store count: 16).
RCWB is a brand of daily casual wear for women, men, and kids based on American casual items and mixing trendy, edgy items while preserving the energetic, happy image of RODEO CROWNS WIDE BOWL.
RCWB combines the original definition of RODEO CROWNS WIDE BOWL with four concepts, one for each letter of the acronym.
R – REAL
C – CUTE
W – WORTH
B – BOOST
The brand will serve as a WIDE BOWL for welcoming customers’ wishes. Stay tuned for its debut this spring!