Bring your unworn SLY outerwear for reuse around the world, play a role in Mother and Child Health and Nutrition activities run by the UN World Food Programme, and receive a shopping coupon!
Fashion brand SLY, operated by Baroque Japan Limited (Head Office: Meguro-ku, Tokyo; Representative Director and CEO: Hiroyuki Murai), is set to partner with non-profit organization Yofukupost Network Meeting in collecting unworn SLY brand outerwear for reuse around the world. The campaign will take place at eight designated stores in Japan from October 7 to 16, 2016. For every kilogram of outerwear collected, 7 yen will be donated to Mother and Child Health and Nutrition activities run by the World Food Programme. Customers who drop off items will receive a 1,000-yen shopping coupon valid at SLY stores.
Customers are invited to drop off unworn outerwear purchased at SLY. The items collected at eight designated stores in Japan will be reused around the world. For every kilogram of outerwear collected, 7 yen will be donated to Mother and Child Health and Nutrition activities run by the World Food Programme. Customers who drop off items will receive a 1,000-yen shopping coupon valid at SLY stores. (One coupon is offered in exchange for one drop-off.)
• Drop-off dates: Fri., October 7–Sun., October 16, 2016
• Designated SLY stores : Shinjuku Lumine Est, Marui City Ueno, Ikebukuro Parco, Sapporo 4chome Plaza, Nagoya Parco, Shinsaibashi OPA, Canal City Hakata, Tenjin Core
• Coupon expiry date : Wed., November 30, 2016
<Notes on clothing items accepted>
* Only SLY brand outerwear is accepted.
* Only dry-cleaned or laundered items are accepted.
(Kindly remove any hangers from dry-cleaned items.)
* Please bring items in a plastic or paper bag.
* Stained, ripped, and otherwise damaged garments are not accepted.
Yofukupost presents a system for helping people in need with your unworn items of clothing. The garments collected will sail across the seas for reuse around the world. Plus, a donation is made based on the weight of clothing collected to organizations engaged in philanthropic activities. The system offers a way to use clothing for a better tomorrow.
• Name : Yofukupost Network Meeting
• Established : January 2013
• Representative : Tsutomu Iizuka, Director
• Address : Daiichi Tanimura Bldg. 3F, 4-26-26 Jingumae, Shibuya-ku, 150-0001 Tokyo
(Website) : http://www.yofukupost.net /
■About World Food Programme
The World Food Programme (WFP) is the United Nations’ food assistance branch promoting eradication of hunger and poverty. On average, WFP reaches 90 million people in 80 countries each year, providing food assistance to those in greatest need such as victims of natural disasters and conflict, pregnant women and nursing mothers, malnourished children, orphans, the ill, and the elderly.
The Mother and Child Health and Nutrition activities deliver specialized nutritious foods to improve the nutritional intake of infants, children, pregnant women, and nursing mothers. The efforts seek to aid child development and support communities into the future. Children who are undernourished during the 1,000-day period from conception to their second birthday cannot reach full physical and mental capacity. The affects often stay with them for life and increase the risks of disease and early mortality.
Donations from this campaign are delivered to the official Japanese office of WFP, the Japan Association for World Food Programme.
• Name : Japan Association for World Food Programme
• Established : January 1999
• Representative : Koki Ando, Chairman
• Address : Pacifico Yokohama 6F, 1-1-1 Minato Mirai, Nishi-ku, Yokohama-shi, 220-0012 Kanagawa
(Website) : http://ja.wfp.org/
■About SLY and Baroque Japan Limited
SLY presents the concept of “new sexy,” a style that exposes and conceals for sex appeal with class. The brand is carried at 31 stores in Japan (as of August 2016), and 39 directly operated stores and 37 franchise stores abroad, in China and Hong Kong (as of July 2016). *Overseas store numbers are from one month earlier due to Baroque Japan financial statements disclosure policy.
・ Name : Baroque Japan Limited
・ Established : March 2000
・ Representative : Hiroyuki Murai, Representative Director and CEO
・ Address : Aobadai Hills, 4-7-7 Aobadai, Meguro-ku, 153-0042 Tokyo
(Corporate website) : https://www.baroque-global.com/global/jp/
(SLY brand website) : http://sly.jp/