The Tohoku Collection 2012 took place on Saturday, October 6, at Sendai Sunplaza Hall.
We exhibited five of our brands at the event: moussy, BLACK BY MOUSSY, SLY, rienda, and RODEO CROWNS, and all met with an overwhelmingly positive reaction.
One of the five, SLY, included a charity T-shirt featuring an all-over background print of the Tohoku Collection’s main visual drawn by Anna Tsuchiya. A portion of the proceeds goes to victims of the Great East Japan Earthquake through Sendai Television’s “Tomo ni” (Together) fund.
Our “rienda girls” girl group, along with Anna Tsuchiya, Lena Fujii, Saeko, Nanao, and Akina Minami, are taking part in a charity auction of guest models’ personal items, held as part of the Tohoku Collection reconstruction support project “Stand by...” (bidding period: October 6?14, 2012). All proceeds from the auction go to victims of the Great East Japan Earthquake through Sendai Television’s “Tomo ni” (Together) fund.
In addition, with the April 18 2012 opening of our flagship store The SHEL’TTER TOKYO in Harajuku Omotesando, we also sold the following charity T-shirts and handbags and donated a portion of the proceeds through the Japanese Red Cross to the region hit by the Great East Japan Earthquake. We plan to organize ongoing similar charity events in the future.