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History

2000

Mar
  • Fakedelic K.K. was established.
Apr
  • MOUSSY was launched in SHIBUYA 109.

2003

Feb
  • BLACK by moussy was launched in Printemps Ginza.
Jun
  • SLY was launched in Laforet HARAJUKU.
Aug
  • BLACK by moussy was transferred to Jackpot Production Co., Ltd. and made a subsidiary.

2004

Mar
  • SHEL’TTER was launched in Umeda HEP FIVE.

2005

Mar
  • SLY business was transferred to Madmind Co., Ltd. and made a subsidiary.
Sep
  • Fakedelic K.K, was renamed Fakedelic Holdings Co., Ltd.
  • The company’s aim was changed to the management of the operating subsidiaries, and the management of trademark rights and copyright.
  • MOUSSY was transferred to Fakedelic K.K. (New Fakedelic) and made a subsidiary.

2006

Feb
  • RODEO CROWNS was launched in SHIBUYA 109.
Apr
  • First MOUSSY overseas store opened in Hong Kong.

2007

Jan
  • BAROQUE HK LIMITED was established in Hong Kong.
Apr
  • Jackpot Production Co., Ltd., Madmind Co., Ltd. and Fakedelic K.K. merged to form Baroque Japan Limited (formerly BJL).
Sep
  • A management buyout was executed by CLSA SUNRISE CAPITAL L.P. and existing management. Baroque Holdings Co., Ltd. acquired all shares of Fakedelic Holdings Co., Ltd.
Oct
  • Mail-order fashion magazine SHEL’TTER was established.

2008

Feb
  • Baroque Holdings Co., Ltd. completed an absorption-type merger of Fakedelic Holdings Co., Ltd, and the former BJL. The company name was changed to Baroque Japan Limited. The management buyout was completed.

Oct
  • AZUL by moussy, a brand aimed at shopping centers (SC), was launched in Koshigaya LakeTown.

2009

May
  • BAROQUE SHANGHAI LIMITED was established in Shanghai.

2010

Nov
  • AZUL by moussy flagship store opened in Shinjuku.
  • MOUSSY’s first directly managed store in China opened in Grand Gateway, Shanghai.

2011

Oct
  • A MOUSSY pop-up store opened in Manhattan, New York.

2012

Feb
  • ENFÖLD, a new brand targeting women from their 30s, was launched in JR Nagoya Takashimaya.
Apr
  • The global flagship store The SHEL’TTER TOKYO opened in TOKYU PLAZA OMOTESANDO HARAJUKU.
  • The new brand Avan Lily was launched in the same store.
Jan
  • First SLY store in China opened in THE PLACE, Beijing.

2013

Sep
  • Baroque (Shanghai) Apparels Ltd. was established as a Chinese retail industry company.
    *(A joint venture with BELLE INTERNATIONAL HOLDINGS LIMITED)
Nov
  • Baroque (Shanghai) Enterprise Development Ltd. was established as a Chinese wholesale industry company.
    *(A joint venture with BELLE INTERNATIONAL HOLDINGS LIMITED)

2014

Aug
  • The new shoe brand STACCATO was launched in LUMINE Shinjuku.

  • The new brand PEGGY LANA was launched.

2016

Jan
  • The new brand RIM.ARK was launched.
Mar
  • The new brand AEVES was launched.
Sep
  • MOUSSY & ENFÖLD Open Antenna Shops in Manhattan, New York
Nov
  • Baroque Japan Limited Listed in Tokyo Stock Exchange First Section.

 

2017

Feb
  • adidas and MOUSSY was launched  Sportswear Collaborative Collection.
Oct
  • SHEL'TTER PASS APP of membership point service was launched.
  • The new Brand STOOGE was launched Collaboration with SHIMAMURA Co., Ltd.

2018

Feb
  • The new brand någonstans was launched in ISETAN Shinjuku.
Mar
  • The new brand Leory x EBLÓA was launched in SHEL'TTER WEB STORE.
  • The new brand R4G was launched in SHEL'TTER WEB STORE.
Apr
  • The new platform STYLEMIXER was launched in SHEL'TTER WEB STORE.
Aug
  • The new brand LAGUA GEM was launched.